Nobody can dare blow a whistle, pass a remark or even stare at you when our brother is your bodyguard - the Great Khali. Warning: Take your money before tying them rakhi you know they are in a habit of swindling! In fact, this seems the only way of getting back a meagre amount of taxpayers' money. Now, as is the tradition, our rich brothers will have to give us money in return for the protection our prayers will promise. Tie them rakhis, pray for them, pray that the Commonwealth Games are held successfully, pray that post the games the company remains protected. Suresh Kalmadi and Company: We bet nobody is in such dire need of rakhis as Kalmadi and Co. Of all the aspiring sisters, the opportunity is a must avail for Payal Rohatgi! Tying him a rakhi will save a lot of girls from auditioning for the season two of bride 'hunt' for Rahul. ![]() How about Rahul ki behan kaun or Rahul behan banayege! He needs an urgent break from the vicious circle of his life, just as we need from him. Rahul Mahajan: Wife-beater-turned-reality show star-turned-wife-beater again! Rahul deserves to play a different role in real as well as reel life. They promise security, safety, money, fame…a simple thread can work wonders! Tie them a rakhi and see how they bring happiness to your life. Spare a thought for universal brothers this Raksha Bandhan. And it sure makes for a good gifting option." Where do we draw the line with emotions getting a gift-wrap and forwarded under the 'display of affection' tag called It is a good investment and one can always get something else made after a while. Why would you have PC Jewellers launching gold rachis, starting from Rs 1,000 to Rs 10,000, and jewellery items such as pendants, chains, bracelets and earrings priced between Rs 3,000 to Rs 20,000? Answers Manoj Aggarwal, the franchisee holder for PC Jewellers, "Nowadays people give hi-end gifts, and gold rakhis is on the same lines. Marketing strategy is what this sounds as, and comes across too. Earlier, it was only special occasions that would call for gifting, but now people do not want to miss out on any occasion of exchanging gifts."Īs far as Godrej is concerned, they entered the home furnishing market 7-8 years back, and Raksha Bandhan to them is an occasion to showcase what their options. The gift market is definitely increasing. "People go by the trends in the market and likewise the market also upgrades itself as per the changing attitude of people. "It is a two way thing," says Subodh Mehta, chief general manager, marketing, Home Business. If timtara offers sweets, chocolates, mobile phones, cameras at attractive prices, companies like Godrej Interio and Philips have lined up photo frames, fragrant pot pourri, flower vases, lamps, bean-bags, bed linens, hair dryers on the gift list! Where goes the humble mithai? We have created our Raksha Bandhan package with gifting options that would fulfil the needs of both brothers and sisters across the nation."Īrindam only validates for the growing gift market, translating into huge business for people, packaging it smartly in the name of 'creativity coupled with concern'. ![]() At timtara, we believe in offering 360-degree delight factor to our consumers throughout. Today, people want variety, choice, best deals and convenience, all in one go. It is quiet possible she has seen the new advertisement - 'gift your sister a Samsung washing machine or an apartment this rakhi.' What!Īrindam Bose, co-founder and chief customer officer, - online retailer that also presents a specially created and customised Rakshabandhan gift catalogue with a wide range of beautifully designed rakhis and delightful gifts options) - "There has been a dramatic shift in demand for Raksha Bandhan gifts. Things that one would otherwise include 'family shopping list' like almirah, crockery, curtains, to nothing less than a Nokia N 97 or a Blackberry are now on the Rakhi gift list! Today, all you brothers should think twice before picking a gift for your sister. How about giving it a closer look? The gift market for festivals is growing and ever-growing! Even an occasion like Rakhi, which was restricted to a Sindhi ki mithai or chocolates, has taken a big leap. (Dare you meet your girlfriend without a chic gift on Valentine's Day and dare you not buy a New Year gift for your wife!). Gifts, in all shapes, sizes and forms, are the one thing common to all festivals. Nevertheless, can you come up with one common factor that relates to all the festivals - Indian and foreign (Valentine is still a videshi festival)? All you business people, marketing, sales, advertising should be able to come with it! Pause. Of course, there would a zillion heart-felt answers to this observation - colour, joy, and feeling of oneness, harmony…. ![]() The festivals of India have something in common. The gift market for festivals is ever growing, so how can Raksha Bandhan remain behind?
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